Some questions and objections are so easy that you can safely respond to them
quickly and directly, and move on.

For our meaning here, that kind of "easy" question or objection is in an area
in which your product or service is strong, or that raise issues that you can
handle quickly without raising secondary concerns.

For example, if the objection relates to a misunderstanding on price that you
can set right by pointing to a catalog, do that and move on:

"The answer is yes, we do guarantee our installations for three years, the
longest in the industry, according to this survey in Industry Times which I'll
leave with you. Now, moving on to the issue of . . ."

But if the objection or question is more complex, then use the Four-Step process for responding to objections. Go to that Four-Step Process for handling objections and questions