As I said in another posting today, in setting up this blog, SellingFaceToFace.com, I had in mind two readership poles: at one end people just going off on their own (voluntarily or after losing a steady job), and at the other sales pros looking for the kind of how-to sales tips they could glean from these pieces from the sales training courses I used to develop for big marketing firms.
In today's USA Today (Monday, April 15, 2011) I came on reviews of two books particularly apropos for those just going off on their own, perhaps as free-lancers, consultants, new business entrepreneurs, and the like. (Both reviews, I just realized, were by Kerry Hannon.)
EVIL PLANS: HAVING FUN ON THE ROAD TO WORLD DOMINATION, by Hugh MacLeod is about how he redirected his life and career (in multiple directions) after losing his job in advertising. I just saw the review today, haven't seen the actual book yet, so will leave you in the hands of Kerry Hannon and her fun review.