Just what IS a buying signal?

A buying signal is some kind of often subtle signal that the mood has shifted and the other person is now ready to agree . . . or at least to be open to what you propose.

In other words, a "buying signal" may signal readiness to . . . 

actually purchase, but may also signal a readiness to take other action toward ultimately buying.

You may also encounter gatekeeper buying signals that indicate readiness to take interim steps along the way—such as to hear you out, to ask for more detail, to ask for proof of what you claim, or, perhaps, to attend a demonstration of your product in action.

Buying signals from gatekeepers or screens may come as words, as facial expressions, even as body movements such as relaxing tension, leaning toward you or your product to see it better, and so forth.

For more on buying signals when working with gatekeepers or screens

The content in this post has been adapted from my books, How to Sell Face to Face: Survival Guide, and  Selling 101.    They are available in various e-book and paper editions; see below:

Survival Guide: Order paperback edition via Amazon

Survival Guide: Order e-book as Amazon Kindle (Amazon offers free apps that enable you to read it on your PC, Apple I-pad, I-pod, Blackberry, and others)

Survival Guide:  Order e-book via Kobo, usable on various kinds of e-readers

Selling 101 (third edition):  Order e-book as Amazon Kindle   (Amazon offers free apps that enable you to read it on your PC, Apple I-pad, I-pod, Blackberry, and others)

Order as e-book via Smashwords, available in various formats including PDF, E-pub, and others.