Well, it'd be true even if the Washington Post had not so declared!
Actually, the context is a bit different than you'd expect. Columnist Tom Heath uses that headline as a lead in to get his own mental neurons warmed up, then tells of rather unlikely successful start-up. (Actually, come to think of it, a lot of successful start-ups seemed "rather unlikely" before the ball started rolling: "Ahh, Mort, that'll never work, don't waste your time!")
The article also gets into how Infoition News Services got that crucial first client, and how that first led to others, and then others.