"That hobby you love could be a business. but it takes a a ton of work and a lot of help," headlines Lottie L. Joiner's special for USA Today, Monday July 17, 2011.
The focus was on a cosmetics hobby that grew into a small business at craft fairs, then into a much bigger business with nine stores and now products carried at Dillard's, Macy's and others.
Implicit was the need to be efffective at selling, not just at the early craft fairs, but even more so in attracting investors and partners.
Note that the link to USA Today's page also carries a link to a video on the same topic.