The next in our series of telephone selling methods for getting past the prospect's screen or gatekeeper.
Telephone selling skills tip #4. Ask questions the Screen won't be able to answer.
Continue reading Phone sales skills tip #4 for working with the gatekeeper or screen
Over the course of the next few posts, we'll be examining some telephone selling skills, specifically tips on how to get through (or past) the screen, also termed "gatekeeper," around the prospect (or decision maker within a larger organization, abbreviated as DM). This screen may be a secretary, receptionist, executive assistant, or perhaps a security guard.
Whether you choose to cold-call or to phone ahead for appointments, you still need effective telephone selling skills in order to get past the gatekeeper or screen so you can talk directly to the decision maker.
Here's the first of these telephone selling skills and tips to get you started, useful both in phoning and cold-calling. (The same tips apply if you meet the screen face-to-face while making a cold call).
Voice mail, or answering machines on either land lines or cell phones, works as another kind of screen or gatekeeper keeping you from talking directly to the prospect in organizations both small and large.
Here , as part of our series here on telephone sales skills, we look at five key rules that apply when you encounter the Prospect's voice mail.
Continue reading Telephone sales skills: if you encounter voice mail