Category Archives: Telephone etiquette & selling skills

You’ll find here free sales training articles and tutorials, checklists and sales tips, as well as links to our sales training books — all focused on Selling Face to Face.

The free sales training articles and tutorials here are adapted from the courses and workshops I developed on contract for the “sales universities” of world-class marketing companies such as Xerox in the United States and abroad, Kodak, Motorola, Sylvania, Bank of America, and others . . .  as filtered through my own experience in marketing consulting services.

The aim is to provide practical sales training across the spectrum from beginners (starting up new businesses, or making career changes) to experienced sales people looking for fresh approaches, or hoping to gain the kind of professional selling skills they would have developed as attendees in big company sales training programs.

In the free sales training articles here, and in the related books, we cover topics including,

  • Finding and getting through to sales prospects
  • Telephone etiquette in getting past screens
  • Sales cold calling: when, when not, and how
  • Consultative selling— selling by asking smart questions
  • Helping sales prospects become more aware of the value of filling needs
  • Ways of closing sales
  • Handling objections, questions, and hesitations.
  • The how-to of Sales presentations and demonstrations


Telephone sales training: if you encounter voice mail

Considerations before you make that call:

1. If you encounter voice mail, will you leave a message, or keep trying to reach the prospect directly? If you leave your name, then you leave it in  the prospect's hands to respond, and you lose control.

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Cold-calls: Tips and Techniques

As you make cold calls (whether by phone or in person), on these initial prospecting sweeps for leads and information, your tone should be that of a conversation, not an interrogation. Be friendly. Don't put them on the spot with a barrage of questions. 

If someone you meet during these calls is reluctant to talk, it could be that they are only a temporary employee and doesn't want to admit it. Or it may be that they don't want to give away too much information without knowing why you're there, and what you're going to do with this information

To overcome this,


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Buying signals — from the Gatekeeper or Screen

Buying signals from the gatekeeper or screen: What kinds of cues should you be alert for? (For the records, gatekeeper and screen are usually interchangeable terms, and may apply to anyone from the guard at the gate to the secretary to the personal assistant to the Decision Maker.)

Be attuned for the subtle clues, or buying signals,  gatekeepers may send that indicate that this secretary or other screen is becoming interested, and hence relaxing the barrier.

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