Category Archives: Customer care and follow-up

Customer care — follow-up letters

Customer care and follow-up. Your first sale to a customer may be profitable, but it's the follow-up sales that really help.

It's an instance of the 80-20 Rule: 80 percent of your profits and revenue will come from just 20 percent of your customers. Implication: your present customers probably offer the greatest potential for profitable repeat business.

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